Prudential Malaysia Launches PRUWealth Enrich 2.0 To Support Structured Wealth Transfer

KUALA LUMPUR, Jan 12 (Bernama) -- Prudential Assurance Malaysia Bhd (PAMB) has introduced the PRUWealth Enrich 2.0, an enhanced legacy plan designed to meet the emerging trend of purposeful and structured wealth transfer with low-risk solutions.

PAMB said the upgraded plan, building on strong demand since its debut in 2023 introduced the Legacy Settlement Option (LSO) that enables customers to decide how much and when each nominee receives their legacy with no additional cost and managed by Prudential.

"Customers can choose to customise from three payout options: an immediate lump sum, structured instalments with regular payments for up to 35 years or milestone-based payouts tied to significant life events such as graduation, marriage or starting a business," it said in a statement.

PAMB's chief marketing and partnerships distribution officer Eric Wong said Malaysians are approaching wealth transfer differently as they prioritise flexibility and responsibility.

“With the LSO in PRUWealth Enrich 2.0, customers can design a legacy plan that matches the realities of modern family life and also gives them greater control and peace of mind on how their legacy is delivered," he said.

PAMB said PRUWealth Enrich 2.0 continues to offer high protection, with a basic sum assured starting from RM300,000, complemented by a Cover Booster that increases protection by up to 50 per cent and enhanced accidental death benefits of up to an additional 500 per cent.

The plan also features flexible premium payment for its customers in terms of five, 10 or 20 years, or for the full term, as well as earn loyalty rewards that help grow long-term wealth. 

The plan also offers the customers the Total Multi Crisis Care Rider, which provides a lump sum payout upon diagnosis of a covered critical illness

"This allows customers to focus on recovery while safeguarding their family’s financial security. 

"The rider delivers comprehensive coverage for 160 critical illnesses, supports multiple claims for heart attack, stroke, and cancer, and offers up to 400 per cent coverage across different stages of critical illness," it said.

-- BERNAMA

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