Eat Well, Live Well: AMB’s Commitment In Shaping A Healthier Malaysia

KUALA LUMPUR, Jan 20 (Bernama) -- Established in 1961, Ajinomoto (Malaysia) Berhad (AMB) has grown alongside Malaysians, with a deep understanding of local food culture and preferences, guided by its enduring “Eat Well, Live Well” philosophy to promote healthier, balanced lifestyles.

In a statement, AMB said its vision, “Bringing Happiness through Tastes that Unite, Inspiring Food Creativity in Your Life”, comes to life through initiatives that make daily cooking easier, healthier and more enjoyable.

“Leveraging the Ajinomoto Group’s global expertise in AminoScience, the company develops products that enhance flavour while supporting better nutrition.

“From reducing salt intake with Smart Salt education using AJI-NO-MOTO® Umami Seasoning to providing balanced meal programmes, Malaysians are empowered to make healthier dietary choices without compromising taste,” it said.

AMB has not only introduced innovative seasoning products but has also set the standard for Halal food excellence, becoming the first Japanese company to obtain halal certification in 1965.

Over the years, AMB’s halal expertise has extended beyond local borders, with a strong regional presence across 36 countries, particularly in the Middle East, where the company has over 40 years of experience in providing trusted food solutions.

Beyond households, AMB has established itself as a trusted halal food solutions provider for international markets, combining strict halal compliance with a deep understanding of local and regional food cultures.

“This expertise enables the company to deliver practical, culturally relevant, and adaptable solutions that support food businesses and partners across the region while respecting tradition and addressing modern nutritional needs,” it said.

AMB said these efforts align closely with the Ajinomoto Group’s 2030 Vision, which aims to reduce environmental impact by 50 per cent and extend the healthy life expectancy of one billion people globally.

In Malaysia, where many seek realistic ways to improve health without abandoning cherished food culture, the company supports the journey through improved product nutrition, shared cooking knowledge, sports nutrition guidance and community-based programmes.

AMB said health and well-being remain central to its sustainability approach through initiatives such as the Smart Salt Project, the Seri-Aji® Sahur Campaign, collaborations with national athletes through The Ajinomoto Malaysia VICTORY PROJECT, and educational outreach via the Science Castle Collaboration.

On community engagement, AMB continues to strengthen local support networks through school programmes, food assistance initiatives, skills-building workshops, and long-term partnerships with community organisations.

It said these efforts reflect the Malaysian spirit of togetherness, reinforcing the idea that well-being grows stronger when shared.

Through its taste solutions, halal-certified products and educational initiatives, AMB continues to inspire Malaysians to prioritise their health through healthier choices at every meal.

“Healthy living does not need to be complicated or restrictive, it can start simply by enjoying meals we love while making thoughtful choices that support long-term well-being.

“Guided by its purpose of contributing to the well-being of people, society and the planet through AminoScience, AMB remains dedicated to helping Malaysians and regional communities enjoy delicious, halal-assured, nourishing and meaningful meals every day,” it said.

-- BERNAMA