Sunway Malls Showcase 50 Vendors For Aidilfitri

By Atira Khalisha Nor Adnan

KUALA LUMPUR, March 4 (Bernama) -- Nearly 50 vendors are participating in Sunway Malls’ Seindah Corak Aidilfitri campaign nationwide, offering shoppers a wide selection of festive fashion, accessories and Raya essentials ahead of Aidilfitri.

Senior Director of Branding and Communications of Sunway Malls Darren Chear said the vendors are featured across several locations, including Sunway Putra Mall, Sunway Pyramid, Sunway Velocity and Sunway Carnival.

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“At Sunway Putra Mall alone, we have close to 15 vendors, specially curated to showcase festive offerings ranging from baju Melayu to other intricate fashion pieces popular during the festive season,” he told Bernama.

The month-long campaign, launched by Sunway Malls chief executive officer H.C. Chan here yesterday, celebrates the spirit of togetherness, cultural heritage and stories passed down through generations.

Inspired by the artistry of traditional Malay textiles such as songket, batik, tenun and tekat, the campaign transforms these timeless motifs into a contemporary festive setting across its malls, blending nostalgia with modern design.

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 “This year, we drew inspiration from the diverse corak (motifs) of batik. That is why the ornaments and decorations throughout the mall feature various batik designs that can be found across Malaysia,” he said.

Meanwhile, Chan in his speech, said the campaign reflects the true essence of Aidilfitri, where traditions are honoured and communities come together.

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“Through this campaign, Sunway Malls translates cultural heritage into a contemporary festive experience that invites communities to reconnect and celebrate what truly matters. It is a celebration beautifully woven through culture, creativity and connection,” he said.

Chan added that the launch of the campaign was marked by a symbolic and visually striking activation inspired by the traditional batik stamping technique, a craft central to the campaign’s visual identity.

“The campaign is brought to life through meaningful collaborations with valued partners who share a commitment to culture, community and creativity.

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“Financial partner United Overseas Bank and lifestyle brand Jasmine support the campaign’s festive experiences, while Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA) contributes to celebrating cultural expression and artistic heritage,” he said.

At Sunway Putra Mall, a striking ketupat-inspired walk-through centrepiece anchors the Main Concourse, symbolising unity, gratitude and connection — values synonymous with Aidilfitri.

-- BERNAMA