Skincare Brand ROSYFOXY Becomes Top-Selling Serum On TikTok Singapore

KUALA LUMPUR,  April 15 (Bernama) -- ROSYFOXY, a London-based skincare brand founded by Malaysian entrepreneur Lee Bin Hao, achieved a significant milestone by becoming the number one best-selling serum on TikTok in Singapore within its first year.

In a statement, Lee said the brand's products feature advanced biotechnology, including the premium Rose Stem Cell ingredient sourced from INNOVA BM Ltd in Bulgaria.

The products are manufactured in South Korea at HANACOS Co. Ltd, a world-class facility trusted by major beauty brands worldwide.

He highlighted that ROSYFOXY's success has been driven purely by genuine word of mouth and authentic customer satisfaction, without relying on large marketing budgets or expensive billboard campaigns. The brand remains committed to scientifically backed skincare and real customer results.

"We've always believed that skincare should be powered by science and trusted by customers, not by marketing hype or gimmicks.

"Our serum’s success on TikTok in Singapore, where it became the best-selling product, is a testament to the genuine results our customers experience. It’s all about transparency, authenticity, and real, visible improvements in skin health,” he said.

Lee said ROSYFOXY's approach to skincare is built on patented biotechnology and clinical credibility, with formulas undergoing strict development and testing through collaborations with leading European biotechnology laboratories and world-class Korean manufacturers.

He added that this scientific foundation ensures every product delivers visible improvements within a short period of time while meeting global safety and regulatory standards.

“The brand’s best seller serum is Rose Stem Cell, a breakthrough ingredient developed by Bulgarian scientists that supports skin repair, regeneration, and long-term skin health...It is also rich in exosomes, which provide rejuvenating benefits and help improve texture, brightness and overall skin resilience,” he said.

The founder said that since its launch, ROSYFOXY has expanded rapidly, establishing a presence in key international markets including the United Kingdom, the United Arab Emirates, Singapore, Malaysia, Taiwan, Thailand, and Vietnam, with plans to continue its growth across Asia and the Middle East.

He said the serum has garnered attention not only for its effectiveness but also for the passionate customer community that continues to share their before-and-after experiences.

“Customer reviews are consistently positive, with testimonials highlighting visible skin improvements such as smoother texture, radiant complexion, and reduced pigmentation within a short period of time,” he explained.

Looking ahead, Lee said ROSYFOXY plans to expand its global presence even further, reaching more customers across Asia, the Middle East, and beyond, while continuing to focus on scientific innovation, clinical research and delivering visible skin improvements to its loyal customer base.

“We believe in the power of science, transparency, and customer trust to guide our future. As we continue to grow, we’ll keep focusing on what has made us successful, offering high-quality skincare products that deliver real results at honest prices,” Lee concluded.

-- BERNAMA

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