McDonald’s Malaysia Eyes Franchise Growth, Local Entrepreneurs

KUALA LUMPUR, May 23 (Bernama) -- McDonald’s Malaysia is intensifying its focus on franchising as a key growth driver while creating more opportunities for local entrepreneurs to take part in its nationwide expansion, supported by a RM1 billion investment over the next five years.

Managing Director and Local Operating Partner Datuk Azmir Jaafar said the company’s next phase of growth will be anchored on a robust franchise ecosystem designed to empower Malaysian business owners as active, hands-on operators.

On expansion plans in Peninsular and East Malaysia, Azmir said McDonald’s is not locking itself into rigid or fixed percentages, as the company wants to remain agile in responding to market demand.

He said East Malaysia represents a major strategic growth area, with strong untapped demand in Sabah and Sarawak that existing outlets are unable to fully meet.

“While Peninsular Malaysia will continue to see steady expansion in developing townships,  much of the company’s growth momentum and initial rollout will focus on strengthening its presence in East Malaysia,” he added.

He said the company aims to expand its franchise network to account for 30 per cent of the business by 2035, with a focus on empowering local entrepreneurs rather than moving towards a purely corporate-driven model.

“Opening a modern McDonald’s franchise requires substantial investment due to advanced technology, sophisticated kitchen systems and premium locations, but it remains a proven and resilient business model.

“We are looking for passionate local entrepreneurs and business leaders who are willing to be actively involved as owner-operators,” he said during an interview with Bernama at the Franchise International Malaysia (FIM) Exhibition 2026 at Kuala Lumpur Convention Centre here, yesterday..

He added that McDonald’s Malaysia would continue working closely with qualified candidates, supported by strong ties with local financial institutions, to provide a transparent and sustainable pathway to franchise ownership that benefits both parties.

Azmir said RM600 million of the RM1 billion investment would be allocated to opening 100 new restaurants nationwide, while the remaining RM400 million would be used to modernise existing outlets and enhance digital capabilities across Peninsular and East Malaysia.

He added that ideal franchisees should be community-focused leaders who understand local market dynamics and are committed to fostering positive workplace environments.

On job creation, he said the expansion strategy is expected to create 10,000 new jobs, supported by a 100 per cent local hiring policy.

“Our 100 per cent local hiring policy is a core pillar of who we are as a Malaysian company,” he said, adding that the McDonald’s Vocational Academy, in collaboration with the Ministry of Human Resources under the National Dual Training System (SLDN), has trained more than 5,000 youths since 2018, with over 80 per cent remaining in long-term careers with the company.

Azmir said McDonald’s Malaysia recorded 26 per cent year-on-year growth in 2025 despite a challenging economic environment, underscoring the resilience of its business model.

“When you partner with McDonald’s, you are not just opening a restaurant. You are joining a system built on a strong supply chain, continuous menu innovation and robust digital capabilities,” he said.

-- BERNAMA