SBS Nexus Harnesses AI Tools To Improve Efficiency And Client Outcomes

KUALA LUMPUR, June 19 (Bernama) -- Integrated marketing and branding services provider SBS Nexus Bhd does not view the rapid adoption of artificial intelligence (AI) as a threat to its business, but rather as an opportunity to improve efficiency and deliver greater value to clients.

Executive director Warren Cheng said the group has integrated various AI-powered tools into its operations, particularly for data analytics and content development, to enhance productivity and decision-making.

"To be honest, we don't feel any challenges. We are adapting to AI tools and have subscribed to several AI solutions to improve our work efficiency," he told reporters after SBS Nexus’s AGM annual general meeting today.

Cheng said AI-driven data analytics tools have enabled the company to consolidate and analyse large volumes of information effectively, allowing it to provide clients with stronger insights to support marketing and budgeting decisions.

In addition to analytics, he said the company also uses AI-assisted content development tools to speed up content creation while maintaining quality standards.

He stressed that AI is being used as a supporting tool rather than to replace human expertise, adding that the efficiency gains are passed on to clients without additional charges.

On lifestyle brand Christy Ng, he said it remains among SBS Nexus top five clients this year as the fashion company expands its presence across Southeast Asia.

It is preparing to enter Cambodia and has increased its marketing expenditure in line with its regional expansion plans.

"We work closely with the team because entering a new market requires more data and a better understanding of local culture and consumer behaviour," he said.

Cheng said SBS Nexus is also leveraging its clients' regional expansion to explore business opportunities in markets such as Singapore, Cambodia and the Philippines.

On the group's own expansion plans, Cheng said SBS Nexus is evaluating opportunities beyond Malaysia through collaborations with local agencies in regional markets.

He said the company is studying market practices, supplier ecosystems and margin structures before committing to any overseas expansion.

"We are (definitely) looking outside Malaysia," he said.

-- BERNAMA