Sabah Sets Sights On World-class Status With Visit 2027 Drive

SEMPORNA, June 27 (Bernama) -- The Sabah state government is rolling out a dynamic lineup of programmes for Visit Sabah Year 2027 to solidify the state’s reputation as a truly world-class travel destination.

Chief Minister Datuk Seri Hajiji Noor emphasised that the initiatives are about more than just carrying forward the momentum from Visit Malaysia Year 2026; they are a strategic move to secure the long-term, sustainable growth of an inclusive tourism sector that benefits all Sabahans.

“From the vibrant Regatta Lepa in Semporna to community-based tourism experiences and a stronger push in digital marketing, we’re leaving no stone unturned to capture the attention of international travelers,” he said.

His speech was delivered by the state’s Minister of Youth, Sports, and Creative Economy Development, Datuk Nizam Abu Bakar Titingan, at the opening ceremony of Regatta Lepa 2026 last night.

Hajiji added that with such a robust lineup of events and campaigns, Sabah is firmly on course to hit its target of four million visitor arrivals for Visit Malaysia Year 2026, while gearing up for an even bigger splash in Visit Sabah Year 2027.

"Last year, Sabah delivered a stellar performance, welcoming 3.79 million visitors," he shared.

He went on to say that the state government remains fully committed to cementing Semporna’s standing as a leading cultural and maritime tourism hub in the region. 

"In today's fast-changing world, preserving our cultural heritage is not merely a choice. It is a duty we all share. If we do not protect it, we risk losing the very essence of who we are.

"That is why the state government has made tourism development a top priority, as a core engine of Sabah's economy, with our rich cultural tapestry serving as one of our greatest assets," he added.

Hajiji noted that the Regatta Lepa is living proof that cultural events can pack a powerful punch as tourism drawcards.

"Every year, thousands of visitors descend on Semporna to soak in the stunning sight of the lepa boats, vibrant cultural showcases, traditional games, and the lively atmosphere. 

"And their presence is not just for show—it makes a real difference. Hoteliers, boat operators, local shopkeepers, craftspeople, food vendors, and the wider community all feel the ripple effects," he said.

For generations, the lepa boat has stood as more than just a seafaring vessel. It is the very heartbeat of the Bajau community in Semporna and a symbol of their masterful craftsmanship. 

-- BERNAMA