MyCreative Bolsters Creative Industry, Drives Malaysia’s Orange Economy
KUALA LUMPUR, 29 June (Bernama) -- MyCreative Ventures Sdn Bhd (MyCreative) is strengthening its role in developing the national creative industry by focusing on the commercialisation of works, intellectual property (IP) development and expanding market access to help more practitioners build sustainable businesses.
Its Chief Executive Officer, Zainol Haqim Zainol Rashid said the approach is in line with the aspirations of the Ministry of Communications as well as Malaysia’s Orange Economy development agenda, which emphasises the growth of the creative industry as one of the country’s economic drivers.
He said many local creative practitioners have the talent and capability to produce quality works but still face challenges in scaling their work into products and businesses that can compete and generate sustained income.
“The main challenge is not a lack of talent or ideas, but how to turn creativity into a sustainable business with high commercial value.
“This is where MyCreative Ventures’ role must be strengthened. We want to be more than just a programme provider or financier. We want to be a catalyst for creative business growth, helping industry players move from producing works to building sustainable and commercially valuable enterprises,” he said in an interview with Bernama.
Zainol Haqim said MyCreative will expand its collaboration network with industry players, corporate companies, financial institutions, investors and international strategic partners to create more growth opportunities for local creative enterprises.
He said the success of an initiative will no longer be measured solely by the amount of funding disbursed or the number of recipients, but by the long-term impact created.
“Success is measured by how far creative businesses grow, how many job opportunities are created, whether investments are successfully attracted, intellectual property is developed, and whether businesses remain sustainable after receiving support,” he said.
Commenting on the RIUH platform, he said MyCreative will continue to strengthen the initiative as a platform that not only promotes local creative products and talent, but also expands market access and connects industry players with the public and international strategic partners.
He said this includes exploring collaborations with creative festivals and cultural platforms in major ASEAN cities such as Jakarta, Bangkok, Singapore and Ho Chi Minh City before expanding to global markets.
“As an example, RIUH Raya Baik-Baik at TRX, organised in conjunction with this year’s Aidilfitri celebrations, saw strong corporate collaboration between RIUH, TRX and the Employees Provident Fund (EPF), attracting high visitor turnout and recording total sales exceeding RM2 million,” he said.
According to him, the RIUH Pi HAWANA Carnival held in Penang recently not only served as a promotional platform for local entrepreneurs and creative practitioners, but was also used by MyCreative to conduct engagement sessions with industry players to better understand their real challenges and needs.
Zainol Haqim said MyCreative Ventures will help the creative industry leverage emerging technologies, including artificial intelligence (AI), digital platforms and the creator economy, to improve productivity, innovation and expand global market access.
“AI should be seen as an enabler that empowers creative practitioners rather than replacing human creativity, as the technology has the potential to accelerate idea development, content production and market analysis.
“Our goal is to ensure that every programme introduced is not only relevant for today, but also prepares Malaysia’s creative industry to compete and grow in the future,” he said.
-- BERNAMA
