Lenovo Is FIFA's World Cup Technology Partner
KUALA LUMPUR, Oct 16 (Bernama) -- Chinese multinational technology company, Lenovo has been named the official FIFA technology partner, FIFA’s top-tier sponsorship category, at Lenovo’s annual Tech World innovation event in Seattle, United States (US).
In a statement, Lenovo said the deal covers the FIFA World Cup 2026 in Canada, Mexico, and the US, and the FIFA Women’s World Cup 2027 in Brazil.
The landmark partnership marks the first deal between Lenovo and FIFA and builds on Lenovo’s heritage in powering the technology that has and continues to underpin many flagship global sporting properties.
Lenovo Chairman and Chief Executive Officer, Yuanqing Yang said the company is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field.
“Lenovo will be powering the largest sporting and entertainment events in human history, events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.
“We are excited that our cutting-edge technology and AI innovation will take centre stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology,” he said.
Meanwhile, FIFA President, Gianni Infantino said: “In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and AI for future generations.”
As part of the agreement, Lenovo’s products, services and solutions, including its emerging suite of innovations that both leverage and power artificial intelligence (AI), iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the 2026 and 2027 tournaments.
The technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations.
The two tournaments will provide the perfect platform for Lenovo to further grow its global brand among fans of the world’s most popular sport and, more importantly, deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game globally.
-- BERNAMA