NIQ Expands Media Portfolio With Marketing Mix Modelling Solutions
KUALA LUMPUR, Oct 23 (Bernama) -- NIQ, the world’s leading global consumer intelligence company, has launched Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments and effectiveness.
In a statement, NIQ said this is part of the global expansion of the company’s media division, underscoring its continued commitment to providing clients the Full View and strengthening their marketing capabilities.
“We have successfully forged deep partnerships with leading publishers and will continue to make investments in our analytics platform and expand our coverage and data to offer world-class marketing measurement solutions to our clients,” said NIQ General Manager, Global Media, Lana Busignani.
With global coverage across more than 75 countries, NIQ’s MMM is grounded in the reliability of its proprietary store level data, powered by 100 years of industry and analytical expertise.
In just a couple of months of expanding the business, NIQ’s MMM has live programmes with over 30 clients across diverse verticals globally, including retailers, publishers, and manufacturers from Fortune 500 companies.
Using proven methods and best-in-class solutions to unlock return on investment (ROI) growth, NIQ provides seamless digital media data integration via privacy safe partnerships with leading publishers and direct data pipelines.
The launch of MMM, as part of NIQ’s media portfolio, builds on its mission to provide the most complete understanding of consumers and enables its clients to convert insights to action.
The company has also expanded its services to offer Matched Market Testing (MMT), helping clients measure the sales effect of a media campaign in a live environment before rollout.
NIQ will continue to build upon its enablement solutions through rich ecosystem of data, leading tech and artificial intelligence capabilities and expertise to drive growth for its clients and retail partners.
-- BERNAMA