MIHAS 2025 Set To Achieve RM4.5 Bln Sales Target — MATRADE
KUALA LUMPUR, Sept 19 (Bernama) -- The Malaysia International Halal Showcase (MIHAS) 2025 is set to achieve its RM4.5 billion sales target, based on the preliminary results from its flagship International Sourcing Programme (INSP), according to the Malaysia External Trade Development Corporation (MATRADE).
Investment, Trade and Industry Minister Tengku Datuk Seri Zafrul Abdul Aziz said in the first two days of the event, MIHAS has managed to record sales totalling RM4.1 billion.
In a statement, he highlighted that Malaysia is reframing halal as a driver of responsible innovation to reinforce sustainable and inclusive economic growth.
“By expanding halal trade, Malaysia is not only capturing value from a fast-growing global sector, but also hedging against volatility in traditional commodities, while reinforcing our role as a bridge between the Muslim world and global markets,” he said.
Tengku Zafrul said that Malaysia’s RM62-billion halal industry, supported by events like MIHAS, is a forward-looking economic strategy that strengthens resilience, enhances soft power and secures new pathways to prosperity for Malaysians.
Meanwhile, MATRADE’s chairman, Datuk Seri Reezal Merican Naina Merican said the strong performance of the INSP this year underscores the global demand for Malaysia’s halal offerings.
“Through MIHAS and our digital platforms, we are enabling Malaysian exporters to connect with high- value global buyers and unlock new opportunities,” he said.
According to MATRADE, the INSP, a central pillar of MIHAS 2025, saw more than 4,000 physical business meetings involving 600 Malaysian sellers and 300 international buyers, including top-tier retailers and hypermarkets with combined annual revenues exceeding RM1.5 trillion.
It said the programme, which also has a virtual component running until Nov 5, 2025, has already delivered significant sales and is expected to surpass last year’s record of RM2.52 billion, strengthening Malaysia’s trade ties across ASEAN, the Gulf Cooperation Council, Europe, Africa and the Americas.
Organised by MATRADE, MIHAS 2025 runs from Sept 17–20 under the theme “Pinnacle of Halal Excellence”.
The event features 2,400 booths, with the participation of exhibitors and buyers from 80 countries, and is expected to attract 45,000 visitors.
As the 21st edition of the event, MIHAS 2025 continues to reaffirm Malaysia’s position as a global leader in the halal economy.
Looking ahead, MIHAS is set to expand its global reach with MIHAS@Shanghai taking place on Nov 5-11, 2025, in conjunction with the China International Import Expo, said MATRADE.
Beyond that, plans are underway to bring the MIHAS brand to Europe next year.
Since its inception in 2004, MIHAS has generated close to RM30 billion in export sales and attracted over half a million business visitors worldwide.
-- BERNAMA