Chossijib: Busan’s Haemultang Icon Celebrates 60 Years Of Culinary Innovation

KUALA LUMPUR, Oct 14 (Bernama) -- Gungjung Haemultang Chossijib (Chossijib), a renowned Korean seafood stew restaurant with deep roots in Busan, South Korea, continues to revolutionise itself while preserving 60 years of culinary heritage.

Founded in 1959 in a modest alleyway, Chossijib has become synonymous with authentic Haemultang, preserving traditional flavours through generations.

The restaurant’s timeless philosophy—“Fresh ingredients, honest cooking, and a comforting meal”—has remained unchanged, even as the brand evolves, according to a statement.

In 2023, Chossijib launched the Chossijib Research Lab, merging legacy recipes with modern food innovation to create ready-to-cook seafood soup kits, making it easier for customers to enjoy its signature dish at home. This move reflects the company’s commitment to adapting tradition to modern lifestyles.

Its dedication to quality and innovation has been nationally recognised. Chossijib secured a patent for its seafood broth manufacturing method in 2022, was named a Busan Star Small Business in 2024, and has been featured in multiple national television programmes.

These achievements embody Chossijib’s belief that “the true taste never changes, but the way we share it can evolve”, highlighting its goal to globalise Korean seafood soup while remaining rooted in authenticity.

From a single boiling pot in a Busan alley to a research-driven brand with nationwide acclaim, Chossijib’s journey is one of trust, tradition, and transformation—bringing the soul of Korean cuisine to kitchens around the world.

-- BERNAMA