Christy Ng Unites Malaysians With Humorous Festive Videos

By Nurhafizah Tan

KUALA LUMPUR, Oct 19 (Bernama) — With her lighthearted humour and quirky style, local handbag designer and entrepreneur Christy Ng continues to capture the attention of netizens through social media content that not only entertains but also tugs at the heart.

What makes it even more special is how Christy and her multicultural creative team draw inspiration from everyday life and Malaysians’ nostalgic moments, especially festive celebrations, while showcasing harmony in the workplace.

“When we create videos, we just do what we enjoy. We love making silly, crazy content — it’s our hobby. But what makes us happiest is knowing Malaysians feel our content reflects unity and the Malaysian spirit,” she told Bernama at the launch of her latest collection, a collaboration with local snack brand Mamee Monster.

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Her videos, which often go viral, include special productions for Malaysia’s National Day as well as festive seasons such as Chinese New Year, Hari Raya and Deepavali.

“In our Deepavali video, for instance, we parodied the Hindi film Kabhi Khushi Kabhie Gham. What was supposed to be an emotional scene turned into something entirely different — we just hoped it would make Malaysians laugh, especially those celebrating,” she said, adding that the shoot only took about three hours.

Other videos highlighting workplace inclusivity — such as converting an office space into a prayer room for Muslim staff and stocking the pantry with RM40,000 worth of food — also drew praise from netizens, who felt these practices should be emulated by more employers nationwide.

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The Johor-born entrepreneur stressed that her content is not merely for marketing, but also to share positive examples and good values with the community.

“The main purpose of our content is to be closer to our customers, fellow Malaysians, and our supporters. We want to entertain you, of course — but most importantly, to entertain ourselves,” she said with a laugh.

Her brand’s content has even created a phenomenon of its own, turning full-time employees — who have their own roles in the company — into unexpected “social media stars.”

The group, fondly dubbed The Bengap Brothers, consists of five men — Mohd Najib Md Nor, Muhammad Hafizuddin Rusdi, Muhammad Farid Mat Radzi, Muhammad Nasruddin Mat Lazim and Muhammad Hanif Mohd Din — who never imagined their appearances as “lead actors” would be so well-received online.

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“We’ve never acted before; at first, we only did it at the boss’s request. Even in the videos, we were just being ourselves. We never thought people would like it,” said Muhammad Hanif.

He added that inspiration for their content usually comes spontaneously, without rigid scripts or overly formal planning.

The brand’s unique identity has also attracted collaborations, including with the iconic local snack Mamee Monster, producing several special edition handbags.

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Mamee-Double Decker (M) Sdn Bhd’s Chief Marketing Officer, How Yuan Yi, said the collaboration aims to revive a sense of nostalgia across generations of Malaysians in a creative, modern and refreshing way.

“Our snacks have always united people. As kids, we enjoyed them as treats, and as adults, they bring comfort while being shared with friends and family. So, in essence, these snacks bring people together,” he said, adding that the collection is also set to be marketed overseas, particularly in ASEAN.

He noted that the partnership strengthens both Malaysian brands internationally, while elevating local lifestyle and identity onto a bigger stage.

— BERNAMA