MoneyHero Launches Credit Hero Club In Hong Kong To Boost Credit Transparency

KUALA LUMPUR, Nov 3 (Bernama) -- MoneyHero Limited (MoneyHero), a leading tech- and artificial intelligence (AI)-powered personal finance aggregation and comparison platform, has launched the Credit Hero Club in Hong Kong, powered by TransUnion.

The new offering marks a strategic milestone in MoneyHero’s ongoing evolution toward tech- and AI-driven product offering innovation, after the platform undergoes a successful beta testing phase throughout September.

The platform helps users better understand their credit position, identify financial products that align with their credit profile, and simplify the application process—all of which drives improved approval and conversion rates for partner banks and financial institutions, while delivering a more seamless and personalised experience for users.

“Moving beyond a comparison website, we are enhancing user engagement through technology and data. We are empowering Hong Kong consumers with free access to their credit profiles, enabling them to make more informed financial decisions.

“This allows us to offer special partner products and to significantly improve the user experience, marking a significant step in the digitalisation of the end-to-end purchase journey,” said MoneyHero Chief Executive Officer, Rohith Murthy in a statement.

By offering free access to credit scores and credit reports, Credit Hero Club empowers users to make better-informed borrowing decisions and allows commercial partners to acquire highly targeted and engaged customers.

MoneyHero’s loan application data for the first nine months of 2025 shows a shift toward more prudent borrowing behaviour in Hong Kong. Applications for loans below HK$100,000 rose from around 31 per cent in 2024 to approximately 38 per cent this year, indicating a stronger appetite for smaller loans. (HK$100 = RM54.01)

Meanwhile, medium (HK$300,000 to HK$799,999) and large (HK$800,000 and above) loan applications declined from nearly 32 per cent to almost 28 per cent and from about 16 per cent to some 13 per cent, respectively. Small loan applications stabilised at roughly 21 per cent.

This shift toward smaller loan amounts might also reflect heightened caution among banks in Hong Kong, which appear to be prioritising risk management and lower exposure, as the trend underscores the demand for clearer credit transparency in a more cautious lending environment.

-- BERNAMA