BUSINESS

Denodo Named “One To Watch” In Snowflake’s Modern Marketing Data Stack 2026 Report

19/11/2025 05:03 PM

KUALA LUMPUR, Nov 19 (Bernama) -- Denodo, a leader in data management, has been recognised as “One to Watch” in Snowflake’s report entitled The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.

Denodo in a statement said this annual report identifies companies that are shaping the future of marketing technology through innovation, growth, and customer impact within the Snowflake ecosystem.

“We are honoured to be ‘One to Watch’ in Snowflake’s Modern Marketing Stack report. Denodo’s logical data management capabilities are a force multiplier, and this adds up to some powerful capabilities for AI when we join forces with proven partners like Snowflake,” said Denodo Executive Vice President, Suresh Chandrasekaran.

This recognition underscores Denodo’s strong standing within the Snowflake ecosystem and its momentum in helping marketing organisations unify, manage, and activate data for AI-driven insight and personalisation.

Vendors named “Ones to Watch” were selected due to their demonstrated innovation, rapid market traction, and proven customer success, particularly in delivering differentiated capabilities that complement the Snowflake AI Data Cloud.

Together, Denodo and Snowflake enable marketing teams to unify, enrich, and activate data in real time, bridging the gap between operational systems and Snowflake’s AI Data Cloud.

The Denodo Platform, a logical data management solution, creates a unified semantic layer across Snowflake and distributed marketing systems, giving marketers governed, AI-ready data wherever it resides.

With Denodo, marketers can use AI to generate real-time audience insights by connecting live operational data, accelerate campaign optimisation by unifying live customer and operational data across Snowflake and other marketing systems, and empower AI agents and analytics tools.

-- BERNAMA

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