Meltwater Recognised In IDC MarketScape For SMB Influencer Management

KUALA LUMPUR, Dec 4 (Bernama) -- Meltwater, a global leader in media, social, and influencer intelligence, has been recognised as a Leader in the new IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment.

This follows the company’s recent recognition as a Leader in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment, making Meltwater the only vendor named a Leader across both reports.

“We believe being named a Leader in both the enterprise and SMB IDC MarketScape categories underscores a simple truth: Meltwater is setting the standard for influencer marketing globally.

“Meltwater’s integrated suite empowers marketing teams everywhere, from fast-growing SMBs to the world’s largest brands, to build creator programmes that are measurable, authentic, and scalable,” said its Chief Product Officer, Chris Hackney in a statement.

Meanwhile, Meltwater Chief Technology Officer, Aditya Jami said that as discovery shifts toward artificial intelligence (AI)-generated answers and creator-led influence, brands increasingly require a unified and intelligent system that connects influencer activity with real business outcomes.

“Our investment in AI, data quality, and global infrastructure ensures our customers can scale with precision and act with intention,” added Jami.

In the IDC report, Meltwater was recognised for several key strengths, including high-precision creator discovery, end-to-end campaign management and reporting, its proprietary True Reach scoring system for assessing authentic audience impact, and built-in customer relationship management (CRM) functionality for managing influencers.

The IDC MarketScape for Influencer Marketing for SMB Companies noted that Meltwater emphasises systematic, AI-driven influencer strategies supported by comprehensive social listening capabilities, enabling brands to monitor sentiment, track brand mentions, and integrate creator campaigns with broader media intelligence and reputation management initiatives.

-- BERNAMA