Pahang KPDN Implements CNY SHMMP From Today

KUANTAN, Feb 13 (Bernama) -- The Domestic Trade and Cost of Living Ministry (KPDN) in Pahang has implemented the Festive Season Maximum Price Scheme (SHMMP) in conjunction with the 2026 Chinese New Year, effective for nine days from today until Feb 21. 

Pahang Consumer Affairs and Human Resources Committee chairman Sim Chon Siang said that with the Lunar New Year falling on Feb 17, the scheme will be enforced four days before the festival, on the day of the celebration, and four days after to ensure the price stability of essential goods.

"A total of 15 types of goods are controlled in the Peninsula under the scheme, including white pomfret, white shrimp, garlic (from China), large yellow onions, large red onions, small mustard greens or Japanese mustard greens, red chillies, and imported round cabbage (from Indonesia and China, excluding Beijing).

“Also controlled are carrots (from China), white radish, potatoes (from China), aged ginger (imported), live pigs (controlled at the farm level only), pork belly, and pork (meat and fat),” he said. 

He said this after conducting checks with Pahang KPDN at two shopping centres here today to monitor price compliance by traders and ensure an adequate supply of goods throughout the festive period.

Sim said the scheme's implementation takes current conditions into account to ensure a balance between consumers' and traders' interests.

“The government wants to ensure consumers enjoy reasonable prices ahead of the festival, but at the same time, we do not want to burden traders with an excessively long control period.

“The determination of the list of goods and maximum price levels was made based on various factors, including supply availability, current costs, weather conditions, as well as views from government agencies and industry players,” he said.

He added that throughout the implementation period, controlled items must be labelled with pink price tags to make it easier for consumers to identify goods under the scheme.

“Enforcement officers have also been deployed to strategic locations such as public markets, farmers' markets, and shopping centres to ensure smooth monitoring. Stern action will be taken against any trader who fails to comply with the regulations,” he said.

Traders who commit offences can face action under the Price Control and Anti-Profiteering Act 2011, which provides for fines and compounds as prescribed.

-- BERNAMA