Siti Nurhaliza Once Again Appointed Spotify Equal Singapore & Malaysia Campaign Representative

By Bernama Lifestyle Reporter

KUALA LUMPUR, March 26 (Bernama) -- National songstress Datuk Seri Siti Nurhaliza Tarudin has been selected as Spotify EQUAL Singapore and Malaysia campaign representative for March 2026, marking her second participation in the prestigious initiative.

In a joint statement by Universal Music Malaysia and SN Legacy, they said the recognition reflects not only the extraordinary achievements of the top artiste in Malaysia’s music industry, but also amplifies the voices of women across Southeast Asia on a broader stage.

Commenting on the milestone, Siti Nurhaliza expressed gratitude for the honour, describing it as a significant recognition in her singing career spanning more than three decades, as well as a testament to the continued support of her fans.

Her selection also saw her image featured on a giant digital billboard at Times Square in New York, further strengthening her international presence.

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“Alhamdulillah, I am deeply grateful to Allah SWT for this blessing. Being chosen as the Spotify EQUAL Singapore and Malaysia campaign representative is a truly great honour for me,” she said in the statement.

She added that the recognition proves music transcends age and time, and that quality works remain relevant and appreciated on global streaming platforms in today’s fast-evolving digital era.

The ‘Cindai’ singer described the achievement as representing all female artistes in the region, carrying a message that women’s voices have the power to unite listeners in Malaysia, Singapore and around the world.

She also advised young female singers to prioritise quality over popularity, and to build a strong artistic identity.

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“Don’t just think about going viral (on social media) — pursue quality instead. A strong identity and discipline in maintaining your vocals will ensure you remain relevant across generations,” she said, adding that artistes must adapt to technology, stay positive and resilient.

She also stressed that fans are the backbone of an artiste’s career and should always be appreciated.

Siti Nurhaliza’s selection as ambassador once again underscores her influence and enduring relevance as a regional music icon, while inspiring the new generation to continue creating meaningful work.

-- BERNAMA