LBS Hosts Media Appreciation Trip At Eco-Tourism Destination

KUALA LUMPUR, April 9 (Bernama) -- LBS Bina Group Berhad held its inaugural Media Appreciation Trip on April 4 and 5 in recognition of media practitioners’ role in strengthening its brand and corporate achievements.

The property developer’s Corporate Communications Department brought 18 media practitioners from various organisations to Bilut Hills Eco Resort in Raub, Pahang, to experience the serenity of nature at the eco-tourism destination.

According to LBS, the programme was not just an ordinary visit but a meaningful gesture of appreciation in conjunction with its 65th anniversary, aimed at reinforcing long-standing relations with the media.

Its executive director Datuk Cynthia Lim said the company is committed to nurturing ties with media partners and looks forward to continued collaboration in the future.

“Continued support from the media has been a catalyst for LBS’s success, including recognition as one of the Best Managed Companies for four consecutive years,” she said in a statement.

Meanwhile, LBS Corporate Communications head Norazian Abdul Aziz said the programme was designed in a relaxed setting to foster closer relationships and strengthen camaraderie with the media.

“We deeply appreciate the invaluable contributions of our media partners and fully recognise their role as a crucial bridge in conveying our corporate information to a wider audience,” she said.

Set against a relaxed hilltop backdrop, the programme fostered camaraderie through various activities, including a karaoke contest that enabled participants to unwind after a day’s work, with prizes comprising Bilut Hills accommodation packages, vouchers and household appliances.

Participants took on an all-terrain vehicle (ATV) adventure and a thrilling flying fox ride to test their courage and agility, before honing their precision in archery.

To complete the memorable experience, media personnel were treated to freshly picked Musang King durians from a nearby orchard.

LBS is a leading property developer with a strong reputation for delivering quality housing, emerging as a visionary community builder and strategic partner in driving the nation’s progress.

-- BERNAMA