Public Media Literacy Needs Strengthening - Teo

PUTRAJAYA, June 15 (Bernama) -- Media literacy among the public needs to be strengthened so that people are better equipped to critically evaluate information and identify misleading content amid the rapid evolution of the digital media landscape, Deputy Communications Minister Teo Nie Ching said.

She said the ability to distinguish between credible information and manipulated content has become increasingly important as society enters a new era driven by generative artificial intelligence (AI), which is reshaping the global media ecosystem.

“By 2030, Malaysia will need a media ecosystem that is more resilient, innovative and trusted,” she said in her keynote address at the industry dialogue themed ‘Balancing Virality and Responsibility: Journalism Amid Speed, Trust and Impact’ here today.

Teo said efforts to strengthen media literacy should be complemented by greater training in AI, digital verification and information security to ensure Malaysian journalists are well prepared for future challenges.

She also called for closer collaboration among the media industry, universities and the government in talent development and research related to media transformation.

Teo noted that content is now produced on an unprecedented scale, making it increasingly difficult for the public to distinguish between accurate information, misleading content and deliberately manipulated narratives.

“The major challenge in the attention economy is that algorithms do not necessarily reward the most accurate or beneficial content. In many cases, they prioritise content that triggers strong emotional reactions,” she said.

Despite growing pressure to deliver news rapidly across multiple platforms, Teo said the fundamental principles of journalism must remain unchanged, with facts needing to be checked, information verified and truth prioritised.

She said media organisations had traditionally competed to be the first to break a story, but the race had become far more demanding as news now travels in real time and audiences expect information to be available instantly.

“When an incident occurs, various versions of the story often circulate online before journalists have the opportunity to verify the facts. In such situations, media organisations face a difficult dilemma. If they are too slow, they risk being seen as lagging. If they are too fast, they risk making mistakes that could undermine their credibility,” she said.

Teo added that the future of the media would not be determined by virality alone, but by its ability to earn and sustain public trust.

“Trust is not built in a day. It is built when the media is willing to acknowledge mistakes and correct them openly. It is built when the media places the public interest above the pursuit of sensationalism,” she said.

She added that the media industry is complex and dynamic, and is best served through responsible self-regulation rather than excessive state intervention.

Teo said this understanding had guided the MADANI Government's efforts to establish the Malaysian Media Council (MMC), which was successfully formed in 2025 after years of discussions and advocacy by industry stakeholders.

On the council’s complaints mechanism, she said Phase Two was implemented on April 8 this year and had already shown encouraging progress, with 14 complaints involving issues such as reporting accuracy, the unauthorised use of images and matters affecting social harmony received in less than two months.

Of the total complaints received, 12 have been resolved, while the remaining cases are under review.

-- BERNAMA