GEORGE TOWN, July 1 (Bernama) -- The Penang state government and Maxis are collaborating to support digital skills development and digital learning and to drive digital adoption among micro, small and medium enterprises (MSMEs) in the state.
In a statement, the telecommunications provider said under the collaboration, Maxis would provide digital marketing skills training for entrepreneurs and youths in Penang, while also expanding its digital learning resources among students and teachers in schools.
It said these initiatives would be delivered through Maxis’ flagship community programmes, eKelas Usahawan and eKelas.
Maxis eKelas Usahawan, which has trained close to 7,000 entrepreneurs since 2021, provides free digital marketing workshops to train entrepreneurs and youths on digital marketing strategies, campaign planning, photography, graphic design, generative AI prompts and copywriting.
To date, Maxis eKelas Usahawan has reached over 440 entrepreneurs in Penang.
Meanwhile, Maxis eKelas, a free after-school digital learning programme for students from Year 4 to Form 5, makes engaging educational content aligned to the Malaysian syllabus accessible to students nationwide, including those from rural communities with Science, Technology, Engineering, and Mathematics (STEM) education as as of its focus areas.
Maxis eKelas has reached over 120,000 registered users to date, of whom 3,700 are from Penang.
Maxis chief executive officer Goh Seow Eng said he hopes this partnership would develop future-ready entrepreneurs and youths who would be able to thrive in the digital economy.
Deputy Chief Minister II Jagdeep Singh Deo, who is also State Executive Council for Human Capital Development, Science and Technology, said digital skills and learning are important in advancing Penang’s inclusive growth agenda, the statement said.
"We want to tap into opportunities in the digital economy and develop a digitally engaged society.
"In line with this, we look forward to working closely with Maxis on their flagship community programmes on digital marketing and after-school learning," he added.
--BERNAMA
