WORLD

LENOVO NAMED OFFICIAL FIFA TECHNOLOGY PARTNER

16/10/2024 03:38 PM

BEIJING, Oct 16 (Bernama-Xinhua) -- FIFA, the world football governing body, announced on Wednesday that China's multinational technology company Lenovo has been named the Official FIFA Technology Partner, reported Xinhua.

The partnership, which includes the 2026 FIFA World Cup and the 2027 FIFA Women's World Cup, will see Lenovo providing FIFA with technology solutions ranging from AI (Artificial Intelligence) innovation to devices and data centre infrastructure, all aimed at enhancing fan experiences and global broadcasts.

Lenovo Chairman and CEO Yang Yuanqing said, "Lenovo is proud to support FIFA's vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field.

“We're excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology."

FIFA President Gianni Infantino added, "We are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations, and programmes that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women's World Cup 2027."

According to the announcement, Lenovo's products, services, and solutions-including its AI-powered innovations, iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers-will be integrated into both the 2026 and 2027 tournaments.

The technology will drive improved fan experiences in stadiums and global broadcasts, provide enhanced analytics, and democratise data across all global football-playing countries and regions.  

-- BERNAMA-XINHUA

 

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