KUALA LUMPUR, Nov 8 (Bernama) -- Lazada Malaysia has introduced AI Lazzie, an integrated shopping assistant powered by artificial intelligence (AI), to help users shop smarter while enjoying various deals on the platform during its 11.11 Biggest Sale of the Year.
Lazada Malaysia, in a statement, said the debut of AI Lazzie aligns with the group’s commitment to deliver cutting-edge experiences with the best prices and meet the needs of Southeast Asia’s digital-savvy shoppers.
Alongside this innovation, Lazada, in collaboration with Kantar, has released a whitepaper titled ‘Artificial Intelligence Adoption in eCommerce in Southeast Asia,’ which surveyed over 6,000 shoppers across Lazada’s six Southeast Asian markets to comprehend the usage and adoption of AI on e-commerce platforms.
“The study revealed that 88 per cent of consumers make purchase decisions based on AI-generated content and recommendations, demonstrating a high level of trust in AI-driven insights. Half of the respondents (52 per cent) also cited convenient shopping as a top reason for embracing AI in their personal lives, as it provides ease and efficiency in their shopping experience.
“Notably, over one-third of the respondents have rated AI features such as chatbots (47 per cent), visual product searches (40 per cent) and translations (40 per cent) as features that help address their shopping needs,” the statement read.
According to Lazada, 92 per cent of users who actively use AI features value personalised recommendations, 90 per cent appreciate AI’s role in summarising product info and decision-making, and 49 per cent report that AI enhances discovery, customer service and overall enjoyment during online shopping.
“In response to the demand for advanced, personalised shopping experiences, Lazada has launched a suite of AI upgrades that aim to enhance four critical dimensions of the user experience, namely discovery, dependability, deals and decision-making.
“These upgrades include AI Lazzie, an interactive, conversational personal shopper that provides 24/7 tailored assistance for a range of shopping needs. Whether it’s guiding users to the best deals or helping them select the perfect product, AI Lazzie transforms the shopping experience into a smooth, intuitive journey,” it said.
Lazada Malaysia said that AI Lazzie, a first-of-its-kind e-commerce AI chatbot powered by OpenAI ChatGPT, is accessible through the Message+ feature on the Lazada app and can offer users contextual responses, product recommendations and access to exclusive deals, vouchers and discounts.
The platform’s new AI features bring benefits to both consumers and sellers, such as smart recommendations (based on user interactions and purchase history), try-on models (visualising clothing and sizes based on AI models) and AI-generated summaries (summarising customer feedback and quick overviews of the product).
“To celebrate the launch of AI Lazzie, consumers can now take a cheeky personality quiz called ‘What’s Your Spirit Animal’, embarking on an intriguing journey through a series of playful questions. Participants will eventually discover their unique shopper persona, personified as a spirit animal.
“From the suspicious llama to the hyperactive fennec fox, each spirit animal will reward participants with a limited-time exclusive code that they can type into Message+ to redeem a LazCash voucher for their 11.11 purchase,” the statement added.
From Nov 10 at 8 pm to Nov 13, Lazada’s 11.11 Biggest Sale of the Year offers unmatched savings across various product categories, including RM11 Crazy Deals, Exclusive Products and Special Deals on Livestream and Save Up to RM1,111 on Your Shopping.
Other highlights include Trendy Clothing from Taobao Fashion for fashion enthusiasts and the Lowest Price Guarantee, allowing shoppers to submit a claim to Lazada if they find a lower price elsewhere for a 120 per cent refund on the difference in LazCash.
“With heavy discounts from platform and seller vouchers, platform-wide free shipping across all stores, LazFlash deals of up to 90 per cent off, and so much more, there is no better time to shop than now.
“Lazada’s 11.11 Biggest Sale of the Year combines AI-powered convenience with unbeatable deals, making it the reason consumers should switch to the shopping event of the season,” it said.
For more information on the AI Lazzie or the 11.11 Biggest Sale of the Year, visit www.lazada.com.my or check out #LazadaMY1111Sale, #LowyaltyEra, and #LazadaMY on social media for the latest updates.
-- BERNAMA
