SEREMBAN, Nov 20 (Bernama) -- Celebrated local telekung brand, Siti Khadijah, marked its 15th anniversary today with the grand opening of Laman Khadijah - The Home of Siti Khadijah in Nilai, near here, offering a deeper insight into its legacy and journey.
In a statement, the brand announced the launch of its first-ever Visitors’ Gallery, where the public can explore the 15-year history of Siti Khadijah, from its traditional manufacturing processes to its innovative evolution.
Visitors will also have the unique opportunity to try their hand at sewing a telekung, immersing themselves in the artistry behind the iconic product.
“The gallery provides a special experience, not only showcasing the legacy of the Siti Khadijah brand but also offering limited-edition telekungs and products exclusive to the gallery, making this launch both iconic and meaningful,” read the statement.
The launch was officiated by Enda Group Sdn Bhd (formerly Siti Khadijah Holding Sdn Bhd) chief executive officer Mohammad Munzir Aminuddin, marking a significant milestone for the brand.
Guests at the event had the chance to experience firsthand the art of sewing mini prayer mats and enjoy a fashion show featuring collections from Siti Khadijah, Hegira, and Anbot.
To celebrate its 15th anniversary, the Siti Khadijah Festival will be held at Laman Khadijah from Nov 22 to 25, where visitors can purchase telekungs from as low as RM100 for selected editions, along with exclusive offers during the festival.
The festival will also be launched at all Siti Khadijah boutiques nationwide from Nov 22 to Jan 5, where customers can enjoy fantastic discounts on selected items and stand a chance to win premium prizes with a minimum purchase of RM400.
In line with its vision, Siti Khadijah aims to become a globally recognised brand that prioritises comfort, practicality, and simplicity in lifestyle products.
As a pioneer in Malaysia’s telekung market, Siti Khadijah continues to lead the way with over 56 boutiques in Malaysia and international presence in Indonesia and Singapore.
-- BERNAMA
