KUALA LUMPUR, Dec 12 (Bernama) -- NIKE Inc and the National Football League (NFL) have announced a landmark 10-year partnership extension, cementing their commitment to shaping the future of football and driving growth, innovation, and progress across the sport.
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline apparel for all 32 NFL teams, Nike is poised to elevate its partnership to new heights, according to a statement.
As part of the renewed partnership, Nike will continue to innovate and provide high-performance products tailored to the evolving needs of NFL players, advancing a new era of excellence and inclusivity in the sport.
NIKE Inc President & Chief Executive Officer, Elliott Hill said this partnership aims to address the changing needs of NFL athletes and fans while fuelling the league's growth and development initiatives.
Meanwhile, NFL Commissioner Roger Goodell expressed excitement about the extended partnership, recognising Nike as a strategic ally in advancing football both domestically and internationally.
“In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety,” he said.
The renewed partnership focuses on key initiatives, including global expansion of the sport, player health and safety commitment through Nike's Sport Research Lab, football development programmes at grassroots through collegiate levels, and engaging fans through cutting-edge storytelling and marketing.
Nike and the NFL are committed to finding solutions for athletes who are currently playing the game while simultaneously building a safer, better sport for the next generation.
This renewed agreement demonstrates the strength and commitment of both organisations to work together to drive growth, innovation and fan engagement.
-- BERNAMA
