KUALA LUMPUR, Dec 18 (Bernama) – The Malaysia External Trade Development Corporation (MATRADE) and Dunia Melayu Dunia Islam (DMDI) have signed a memorandum of understanding (MoU) to bolster trade and export promotion cooperation.
In a statement today, MATRADE said through the partnership, the parties aim to establish a comprehensive framework for collaboration in multiple key areas.
“MATRADE and DMDI will jointly facilitate trade missions, participation in major international trade events and connecting Malaysian companies with prominent stakeholders, potential partners and buyers, as well as business communities in countries affiliated with DMDI,” it said.
MATRADE deputy chief executive officer Abu Bakar Yusof said as the global market continues to evolve, it is essential for exporters to stay informed about the latest market dynamics and distinctiveness before entering new markets.
“The go-to-market strategy for entering global markets may vary, depending on the target country, but all markets require exporters to leverage the latest platforms and business trends, as well as online media, to either expand exports in existing markets or diversify into new ones,” he said.
He said that this collaboration will also involve the exchange and dissemination of trade-related information to raise awareness of opportunities for Malaysian exporters and to inspire the business community through success stories of economic initiatives in this region.
DMDI Economic Bureau chairperson Prof. Datin Seri Azreen Abu Noh said this collaboration is very significant to DMDI as it opens a new horizon and platform for extensive economic networking and access to market entry.
“This will certainly benefit MATRADE and other entrepreneurs; giving them better insights from our DMDI countries,” she said.
MATRADE said the MoU underscores its commitment to optimising collaborations with strategic partners, both domestic and international, to widen market access, enhance export performance, and drive sustainable economic growth.
“We are confident that the partnership with DMDI will serve as a meaningful platform to connect and empower the Malay-Muslim business community worldwide.
“This collaboration is a continuous effort by MATRADE in bringing Malaysian companies to the global market more inclusively, encompassing various sectors and markets,” it added.
The MoU exchange, witnessed by the Yang di-Pertua Negeri Melaka, Tun Dr Mohd Ali Mohd Rustam, took place during the opening ceremony of the Malaysia Consumer Expo 2024 at the Malaysia International Trade Exhibition Centre (MITEC).
-- BERNAMA
