KUALA LUMPUR, Feb 4 (Bernama) -- Meltwater has announced a groundbreaking integration with Snap Inc, becoming the first social listening platform to provide Snapchat-specific insights for brands and agencies.
This new partnership enables brands and agencies to optimise their advertising and content strategies on Snapchat, which boasts 443 million daily active users.
Meltwater Chief Product Officer, Chris Hackney highlighted the importance of video content on social media and expressed enthusiasm about how this partnership will allow brands to create more impactful campaigns and deepen audience connections.
“It is fantastic to see Snapchat leaning into the power of social listening, and enabling brands to better understand how they are performing on this important platform,” he said in a statement.
Meanwhile, Snap Inc Global Head of Revenue Partnerships, Ali Rana said Meltwater's integration with Snapchat represents a new milestone in social listening, emphasising how it helps brands stay informed, competitive and engaged with their audiences.
Through the integration, Meltwater customers can surface and analyse content coming from public Snapchat profiles, including Stories, saved Stories, and Spotlight videos, via Snapchat's Public Profile API.
Meltwater’s listening analytics are geared towards marketing teams who want to boost their Snapchat presence and drive better campaign results. By analysing trends and best-performing stories, brands and agencies can gain deeper audience insights and improve content performance on Snapchat.
Key benefits of the integration include the ability to analyse campaign engagement, measure brand exposure through image recognition, optimise content strategies, gain deeper audience insights, spot emerging trends, and benchmark competitors' content performance on Snapchat.
With this integration, Meltwater is well-positioned to support brands in navigating the competitive landscape of social media marketing and ensure they have the insights needed to reach audiences on Snapchat for years to come.
-- BERNAMA
