BUSINESS

GN UNVEILS MOST INTELLIGENT HEARING PORTFOLIO 

05/02/2025 12:20 PM

KUALA LUMPUR, Feb 5 (Bernama) -- GN, the global leader in hearing aid innovation, has launched ReSound Vivia, the world's smallest artificial intelligence (AI)-powered hearing aid, and ReSound Savi, an essentials range featuring Bluetooth Low Energy (LE) Audio and Auracast broadcast audio.

GN Chief Technology Officer, Head of Research and Technology, Brian Dam Pedersen in a statement said the company has fundamentally reimagined how AI can enhance the hearing experience with ReSound Vivia.

“Our unique Intelligent Focus feature mimics natural human behaviour, allowing the AI to prioritise sounds based on where the user is looking, not just how loud they are. This creates a far more intuitive and natural listening experience, seamlessly integrating with the user's own perception of their environment,” he added.

The ReSound Vivia hearing aids deliver unparalleled sound quality, especially in noisy environments, and provide all-day comfort without compromising on size or battery life.

Central to this innovation is GN's unique AI approach, which models the brain's natural sound processing capability to create voice clarity in complex listening environments.

GN's Intelligent Focus feature is distinctive in its ability to respond to the direction a person is looking, ensuring the AI enhances sounds based on the user's natural response to their environment.

Recognising the importance of accessibility, GN introduces ReSound Savi to ensure that even more people with hearing loss can experience the latest in connectivity innovation. Both models support Bluetooth LE Audio, including Auracast broadcast audio, enabling users to connect to audio streams in public places like theaters and airports.

As part of these launches, GN also introduces the world’s first app that integrates an Auracast Assistant for hearing aids, making it easier than ever to connect to Auracast streams with a single tap in the ReSound Smart 3D app.

The ReSound Vivia hearing aids are available in a microRIE rechargeable and two non-rechargeable RIE models, including a CROS model in the microRIE style, while ReSound Savi is available in a new miniRIE rechargeable and two non-rechargeable RIE models in five modern colours.

ReSound Vivia and ReSound Savi will be available in the United States and Germany on Feb 20, with additional markets to follow.

-- BERNAMA

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