KUALA LUMPUR, March 13 (Bernama) -- Xsolla, a video game commerce company, has released the first quarter (Q1) 2025 Edition of “The Xsolla Report: The State of Play” with key topics including the global gaming market, mobile monetisation trends and player engagement.
In a statement, Xsolla said this detailed report provides crucial insights, trends, and opportunities shaping the gaming landscape, empowering industry professionals to adapt and thrive in today’s rapidly changing market.
The report focuses on the rapid growth of the global gaming market, which is expected to reach US$522.5 billion in 2025 and expand at a 7.25 per cent compound annual growth rate (CAGR), with total revenue hitting US$691.3 billion by 2029. The United States is expected to lead, contributing around US$141 billion, primarily driven by the rise of mobile gaming. (US$1=RM4.41)
The report also reveals evolving player engagement trends, with Gen Z and Gen Alpha at the forefront of a shift toward interactive, socially connected, and player-generated content. Platforms like Twitch and YouTube are fostering deeper community interactions, making gaming more of a social and cultural phenomenon.
Furthermore, technological advancements in artificial intelligence (AI) and cloud gaming are significantly shaping the sector. Cloud gaming, projected to reach US$25.3 billion by 2029, is breaking down accessibility barriers, while AI is revolutionising game development, optimising workflows, and creating personalised player experiences, boosting engagement and retention.
As the gaming sector rapidly evolves, industry leaders such as Activision Blizzard, NVIDIA, and Microsoft are positioning themselves at the forefront of innovation, driving investment and expansion across cloud gaming, AI, and new monetisation models.
The full report outlines the current trends and strategic opportunities in the global gaming market, offering invaluable insights for developers and industry stakeholders.
-- BERNAMA
