KUALA LUMPUR, April 7 (Bernama) -- Homegrown premium sleep solutions brand Getha has launched its latest flagship product, the evolved and improved Transforme Miracle Latex PrimeFibre Mattress, highlighting Malaysia’s growing capabilities in high-value manufacturing, sustainable innovation and advanced latex technology.
Ministry of Investment, Trade and Industry (MITI) Deputy Secretary-General (Investment and Management) Datuk Bahria Mohd Tamil said the launch reflects the country’s ability to transform local resources into globally competitive products.
“This is a strong example of how Malaysian companies continue to innovate, add value to our natural resources, and strengthen the nation’s reputation in premium manufacturing and sustainable product development.
“This is what we mean when we say ‘Made by Malaysia’; products that are designed, developed, and perfected here, with strong Malaysian expertise and creativity,” Bahria was quoted as saying in a statement after officiating the event at Sunway Pyramid yesterday.
According to the statement, following its launch in November 2025, the Transforme Miracle Latex Mattress has helped thousands of Malaysians improve their sleep quality, while the enhanced Transforme Miracle Latex PrimeFibre Mattress is described as one of its most advanced natural sleep innovations to date.
It said the premium mattress combines Miracle Latex, made using proprietary Graphite+ technology, with a 100 per cent natural latex layer, reinforcing the brand’s strong ties to Malaysia’s globally recognised rubber industry.
In line with its sustainability focus, the mattress incorporates rubberised coconut fibre and BioCool, described as Malaysia’s first natural cooling fabric made from sugar cane fibres, to reduce reliance on synthetic materials commonly used in conventional mattresses.
The product also features Suprelle Cool Night in the quilting layer, a high-tech performance fibrefill embedded with Cool Flow Crimp technology to enhance heat dissipation and improve overnight comfort.
At its core, the mattress utilises Getha’s most advanced latex formulation, with the Miracle Latex core offering up to four times more elasticity compared to conventional materials such as compressed fibres or foams, providing enhanced body support and durability.
Priced from RM6,999, the mattress is offered with a limited-time 35 per cent discount and a trade-in rebate of up to RM1,500. With every purchase, customers will also receive up to two complimentary Miracle Latex pillows, each worth RM399, depending on the mattress size, it said.
In addition to the flagship product, Getha introduced the Miracle Latex Mattress, an online-exclusive entry-level offering targeted at young professionals and first-time homeowners, priced from RM2,499.
Meanwhile, Getha project director Kevin Tan said the new product range was developed based on strong customer feedback, and since launching the Transforme Miracle Latex Mattress in November 2025, thousands of Malaysians have already experienced better sleep through it.
“Listening closely to customer feedback, we introduced the Transforme Miracle Latex PrimeFibre for those seeking a more premium, thicker and firmer mattress, while also offering the Miracle Latex Mattress as an entry-level option, particularly for young professionals starting their careers,” he said.
The statement said customers can also benefit from vouchers and rebates of up to RM1,500 for the online-exclusive model, with instalment plans starting from RM47 per month.
With a presence in more than 30 countries, Tan said Getha’s international expansion was supported by a branding grant from the Malaysia External Trade Development Corporation (MATRADE) in 2006.
The company has received 10 World Branding Awards since 2015 and recognition from the Malaysia Book of Records for the First Graphite+ Infused Natural Latex Mattress and the First Natural Cooling Mattress.
Its dual-product strategy, combining a flagship innovation with a more affordable option, is expected to strengthen Getha’s position in both premium and emerging markets locally and internationally. For more information, visit www.getha.com.my.
-- BERNAMA
