KUALA LUMPUR, Jan 8 (Bernama) – The Ministry of Primary Industries announced today a year-long “Love MY Palm Oil” campaign to fight anti-palm oil campaigns that are threatening the people’s livelihood,
Minister Teresa Kok Suh Sim said the campaign's objective was to instil national pride and greater appreciation for Malaysian palm oil, focusing on socio-economic importance, health, nutrition, and food and non-food applications.
Prime Minister Tun Dr Mahathir Mohamad is scheduled to officiate at the official launch of the “Love MY Palm Oil” campaign in the first quarter of 2019.
“Events and activities will be held catering to different stakeholders, including industry members, professionals, students, academia and the general public.
“These include targeting our young impressionable people from primary school to tertiary levels through the setting up of palm oil ambassador clubs in campuses, Edupalm forum, palm oil cooking competition and educational palm tree planting exercise,” she said in her keynote address at the Reach and Remind, Friends of the Industry Seminar 2019 and Dialogue organised by the Malaysian Palm Oil Council here today.