MATRADE partners with Middle Eastern e-commerce platform

KUALA LUMPUR, Sept 5 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) has added eRomman.com as the first online marketplace collaborator for the Middle East region under its eTRADE programme.

In a statement today, it said e-commerce is set for strong growth in the Middle East and North Africa region, with a new research by Bain & Company and Google signalling that the market would more than triple by 2022 to reach US$28.5 billion (about RM120 billion).

“Through the collaboration, Malaysian small and medium enterprises (SMEs) can now leverage on the eTRADE Programme to capitalise on the strong purchasing power of consumers in the Middle East. 

“Via the collaboration, companies who register on eRomman.com will be receiving advisory and product consultation, online store registration, unlimited product listing, and designated relationship manager, among other things, for a period of one year,” it said. 

It added that as the language of the target market is primarily Arabic, product translation, banner advertising, social media promotion and influencer campaign in the native language are also included in the package.

Meanwhile, eRomman.com’s co-founder Hussain Zawiya said with the selection of eRomman, Malaysian SMEs can now explore the prospects of selling local products to retail buyers in 22 countries in the Middle East via e-marketplace.

“eRomman is the first Arabic cross-border marketplace in the ASEAN region that aims to connect online sellers based in Malaysia and the ASEAN region with online buyers in the Middle East,” he said. 

-- BERNAMA