Lazada Malaysia continues to uplift LazMall brands, sellers via technology

KUALA LUMPUR, Oct 31 (Bernama) -- Lazada Malaysia has continued to invest in technology and innovative solutions to help LazMall brands and sellers uplift customer experience, engagement and retention for long-term business growth.

In a statement today, the e-commerce platform said it remains confident as eight out of 10 consumers in the region will continue to shop online for ease and convenience, despite returning to their pre-pandemic habits.

It said LazMall has also experienced a surge in buyers, with a whopping 75 times sales uplift during the recent 9.9 Brands and Beyond Sale versus normal days in the first hour alone.

Lazada Malaysia chief executive officer Alan Chan said consumers are increasingly seeking authenticity, brand value and differentiated experiences as trust and relevancy becomes the main currency in the digital ecosystem.

"Our recent Lazada sponsored solutions report found that 53 per cent of Malaysian consumers are searching for products directly on e-commerce marketplaces instead of via search engines.

"This strongly indicates more than ever that LazMall brands have an opportunity to build mindshare and increase their customer touchpoints through Lazada’s technology and marketing solutions for deeper engagement and higher retention for sustainable business growth," Chan said.

  The report entitled “Transforming Southeast Asia: From Discovery to Delivery” also revealed that search-led discovery and product recommendations are key in aiding shoppers in the decision-making process, as almost 50 per cent of e-commerce purchases in Malaysia are unplanned.

In fact, 96 per cent of Malaysians use the search function to discover products on Lazada, with 89 per cent of shoppers finding what they were looking for from their Lazada search results, and 94 per cent of them ending up buying these products, the e-commerce platform said.

The statement also said that Lazada Malaysia will be introducing LazMall Priority Delivery, an option that allows buyers to have their packages delivered in an expedited timeframe for increased convenience. It is also expanding their free shipping offers for added value.

In addition, Lazada’s state-of-the-art technology has enabled personalised shopping experiences via its augmented reality features such as Virtual Try-On (VTO); users get to try on beauty products in real-time with true-to-life results, allowing brands to provide a customised and ultra-realistic virtual shopping experience.

"VTO features rich functions that allow consumers to select and try on products such as eye shadow, eyeliner, foundation and blush from wherever they are.

“The company has also recently launched Try & Buy, which allows shoppers to try out sample-sized products for free or at low prices before committing. Its LazMall Store Membership programme allows users to enjoy unique benefits, and receive updates on deals and offers from their favourite LazMall stores,” the statement said.

Lazada showed its appreciation for its LazMall partners by spotlighting high-performing brands with awards across various categories, among them Brand Partner of the Year (L’Oreal Malaysia), Outstanding Achievement award (the Estée Lauder Companies Malaysia), Most Popular Grocery Brand Partner (Nestlé), and Most Popular Homegrown Brand Partner (Signature Market).

L’Oreal Malaysia and Singapore chief digital and marketing officer Lau Sook Ping said they are honoured to receive the award and grateful with the Lazada partnership over the past few years.

"It is a mutually beneficial collaboration, as L’Oreal is the leading global beauty company with a diverse portfolio, while Lazada is the pioneer in e-commerce.

"Being on LazMall enables us to engage with L’Oreal fans, reach out to new consumers, and offer a differentiated and exciting online shopping experience for beauty enthusiasts," she said.

On the same note, Signature Market marketing manager Adrian Choong said establishing its flagship store on LazMall gave the brand a competitive advantage, as it can leverage Lazada’s massive customer base, market insights, technology and digital solutions.

"Moreover, the hands-on support and collaborative partnership with Lazada’s grocery category team makes it possible for a homegrown brand like Signature Market to grow from strength to strength and expand our business further," he added.

-- BERNAMA