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BUSINESS

[INVNT GROUP]™ launches Hypnogram™, creative global boutique and studio

30/09/2022 12:05 PM

KUALA LUMPUR, Sept 30 (Bernama) -- [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, expands experiential storytelling capabilities with launching of Hypnogram™, a creative global boutique and studio focused on multimedia experiences that span the physical and digital world.

Hypnogram supports brands and organisations by translating ideas and messages into unimagined experiential multi-sensory moments via motion design, tech/art installations, augmented reality, virtual reality, and mixed reality, across public and private spaces, including live shows and product launches.

“This multimedia studio led by CEO Pavel Popov, the visionary ex-managing partner at Radugadesign USA and Radugadesign China, deepens our global expansion strategy, augments our core capabilities, and offers clients end-to-end creative solutions that drive audience engagement through immersive, next-generation multimedia experiences and events,” said INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery.

Meanwhile, Popov said: “Our mission is to become an industry-leading agency in multimedia design. When we combine what hypnogram brings to the table with the incredible, diverse capabilities of [INVNT GROUP], we are able to create added value for our partners around the world.”

According to a statement, Hypnogram is based in the U.S., operates globally, and is actively developing the China market, recently launching two 3D billboard projects commissioned by Vivo, a multinational technology company, and one of the leading smartphone manufacturers in China.

[INVNT GROUP]’s addition of Hypnogram enhances the group’s ability to imagine and fulfill creative, immersive, multimedia spectacles that change the relationship between brands and those who come into contact with them.

[INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter anywhere.

-- BERNAMA


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