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BUSINESS

Rebranded Singapore Institute of Management reflects new era of learning for Malaysians

06/10/2022 12:14 PM

KUALA LUMPUR, Oct 6 (Bernama) -- Learners from across the region, including Malaysia, can now benefit from a new industry-focused and skills-based era of lifelong learning through the Singapore Institute of Management (SIM)’s rebranded identity.

SIM Brand, Marketing and Communications director Gerald Lum said the institution’s refreshed identity and offerings were timely as Malaysia looked to develop the quality of its human resources to realise its transition towards Industry 4.0.

“We have close to 8,000 Malaysian Alumni graduates. Our total enrolment numbers of Malaysian students have grown by nine per cent over the past two years and make up the second largest international students cohort, representing nearly 13 per cent of the total international student enrolment.

“Therefore, investing our efforts in Malaysia is an important part of our plans and we are currently looking toward launching overseas teaching centres here,” he said in his speech at the SIM Rebranding Launch Event today.

Also present were Singapore’s High Commissioner to Malaysia, Vanu Gopala Menon and SIM Country Manager, Malaysia Janice Chian.

Lum said SIM was currently in talks with several Malaysian educational institutions to find the right partners to collaborate for its teaching centres, thus enabling them to engage with a larger number of learners and contribute to their lifelong learning experience.

He said SIM’s commitment to Malaysia was exemplified by its existing memorandums of understanding (MOU) with Help University, CPA Australia and Kompas International College.

The new face of SIM, with the tagline Learn for Life, Thrive for Life, comes as many industries have undergone a well-documented rapid transformation brought about by accelerated technological innovation, increased automation, and a heightened need to be agile and adapt to the external environment.

Seeded by the Singapore Economic Development Board in 1964, SIM is one of the region’s leading education and lifelong learning institutions recognised for empowering individuals and enterprises to thrive across life stages through learning.

By harnessing new knowledge, skills and technology, SIM provides skills-based learning experiences that enable students, professionals and enterprises to learn and thrive for life through SIM Global Education (SIM GE) and SIM Academy.

SIM GE focuses on higher education pathways by connecting learners to some of the world’s best higher education programmes developed in collaboration with the leading educational institutions in the United Kingdom, the United States, Australia and Europe.

Meanwhile, SIM Academy focuses on professional development and enterprise solutions for career transitions and advancements, and integrated learning solutions for the enterprise.

-- BERNAMA


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