19/09/2023 12:09 PM

KUALA LUMPUR, Sept 18 (Bernama) -- Pudgy Penguins, a pioneering force in digital collectables and soft toy market, made its debut in Malaysia supported by the Malaysia Digital Economy Corporation (MDEC) and Asia Huddle PLT.

The brand's commitment is to promote intellectual property utilisation and to enhance consumer engagement to drive Malaysia’s business growth while empowering community members to partake in the journey, said its business development lead (Asia) Cheryl Law in a statement today.

“Following a successful foray in the United States, Pudgy Penguins is now a transformative venture that seamlessly blends blockchain innovation with tangible business opportunities, bringing a new wave of innovation and economic opportunity to the Malaysian business landscape.

First launched in July 2021, the success of the non-fungible penguin collectables in the US market led to a leap into the world of physical products with Pudgy Toys.

Pudgy Toys smashed its Amazon debut, achieving an astonishing US$500,000 on the toy sales chart within 48 hours, surpassing industry giants such as Lego, Pokemon, Transformers, and Barbie in May 2023. 

“As a platform, Pudgy Penguins via its thriving Web3 ecosystem will unlock opportunities for Malaysian businesses especially in the dynamic retail environment, support a vibrant blockchain ecosystem as well as underpin initiatives spearheaded by the government and MDEC,” she said.

Cheryl Law also said that Pudgy Penguins represent a sense of belonging and acceptance.

Pudgy Penguins chief executive officer Luca Netz said innovating soft toys and high-quality figurines are the ideal approach to bringing Pudgy Penguins into the real world.

“Our mission is to not only bring joy but also contribute to the vibrant economic landscape of Malaysia through inclusivity and art. We are immensely grateful for the support from MDEC and Asia Huddle PLT,” added Luca.

Pudgy Toys is now available across Malaysia retail scene in FamilyMart, myNEWS, Bila Bila Mart, emart24, and CU Malaysia.




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