04/03/2024 10:25 AM

KUALA LUMPUR, March 1 (Bernama) -- Shopee, the leading e-commerce platform is debuting an online fashion show the #ShopeeRaiLokal Raya Stail Kita for this Ramadan and Raya season, on March 5.

In collaboration with Muslim fashion brands and beauty sellers, Zoey Rahman, Datuk Jovian Mandagie, and Habib Jewels,  the online fashion show will be live-streamed on Shopee Mamak at 2:30 pm, according to Shopee in a statement today. 

The media statement also unveiled the Raya Stail Kita study of Malaysian shopping preferences online this Ramadan and Raya season with over 1,000 online shoppers participating in the survey.

According to the survey, Malaysians are mostly shopping for neutral tones this Raya, garnering 50 per cent of the votes, while flaming vibrant colours like reds, oranges, and gold yellow received 30 per cent of the votes, followed by solid dark greens and purples with 20 per cent of the votes.

“Across the platform, Malaysians overwhelmingly prefer cotton (over 50 per cent) as the fabric of choice, followed by silks (20 per cent) and Songket (15 per cent) while a minority shop for brocade and organza.

“Half of the respondents said that they select upcoming Raya outfits driven by religious and cultural traditions, referencing Shopee’s personalised fashion selections and keyword search recommendations to find modest wear outfits to add to the cart,” the statement said.

Shopee said in choosing sellers of choice to buy from, customer reviews play a crucial role, with 85 per cent of respondents considering them important, particularly valuing verified Shopee purchases and Shopee's customer feedback.

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