KUALA LUMPUR, June 28 (Bernama) -- Revieve has announced its partnership with MatsukiyoCocokara & Co (MatsukiyoCocokara), a prominent beauty and healthcare retailer, to redefine the beauty journey, leveraging advanced artificial intelligence (AI) technology to offer customers personalised skincare, haircare, and makeup recommendations.
This collaboration introduces a trio of cutting-edge solutions, all powered by the Revieve Beauty Platform, namely the Digital Skincare Advisor, Virtual Try-On (VTO), and Digital Haircare Advisor, in which shoppers are able to gain access to expert skin, face, and hair analysis along with personalised product suggestions, transforming the shopping experience into an immersive, interactive, and seamless journey.
Revieve Chief Executive Officer, Sampo Parkkinen said MatsukiyoCocokara's dedication to providing exceptional customer experiences aligns perfectly with the personalised digital brand experience company’s vision for a new era of beauty interactions.
“Together, we aim to revolutionise how customers discover and choose beauty products, ensuring that every visit, whether online or in-store, becomes an immersive and fulfilling experience,” he said in a statement.
Meanwhile, MatsukiyoCocokara & Co Senior Managing Director, Takashi Matsumoto said: “Our shared vision is to redefine the beauty and cosmetics experience, transcending traditional methods and embracing a more convenient and versatile approach, making online buying the new norm in Japan.
“Recognising the paramount importance of solid technological capabilities, we saw in Revieve a fitting ally to propel us forward in the digital landscape of the beauty sector. By joining forces, we are confident that the digital services we develop together will play a pivotal role in our long-term growth strategy.”
Both companies' commitment to enhancing the digital and in-store beauty journey with these technologies signifies the beginning of a customer-centric revolution in beauty retailing.
The solutions have already been implemented in a two-phase rollout, with the first phase seeing the introduction of the Skincare Advisor and VTO at the new Shibuya store, offering customers personalised skincare recommendations and the ability to virtually try on makeup products for informed decision-making.
Following this, the same was released on MatsukiyoCocokara’s new website, while the Haircare Advisor was also launched to further enhance the customer experience by helping them discover the ideal haircare products tailored to their unique needs and preferences.
Both in-store and online, customers can exclusively access a variety of innovative beauty solutions, whereby MatsukiyoCocokara store staff will be equipped with tablets to offer personalised assistance and expert guidance.
-- BERNAMA
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