KUALA LUMPUR, July 11 (Bernama) -- NielsenIQ (NIQ), the world’s leading consumer intelligence company, has launched an integrated user experience for its Consumer Panel clients globally.
This brings the Full View of Retail measurement and Consumer Panel data to life on a single platform, namely NIQ Discover which leverages a new cloud-based architecture and aggregation engine providing faster data accessibility and user flexibility.
NIQ President, Global Consumer Panel Services, Kris Ewing in a statement said the company has made significant investments in its global consumer panel capabilities in the past year, enhancing performance, quality and usability of data driven insights.
“The launch of this modern, cloud-based platform is one of several enhancements we are making to our Consumer Panel offerings globally. Clients will now get access to panel data together with retail measurement, delivering a connected user experience,” he said.
NIQ's Discover platform for Consumer Panel is set to transform the consumer insights landscape. With its advanced analytical models and always-on capabilities, NIQ is leading the way in delivering actionable insights.
Key benefits of NIQ Discover platform for Consumer Panel include on-demand insights unlocked through an intuitive and powerful visualisation experience, side-by-side with retail measurement data, enabling seamless, guided flows that cross complementary data sets.
In addition, clients can build their own analyses and get results on-the-fly, opening a world of possibilities across different dimensions of people groups, facts, products, retailers, geographies, periods and demographics.
NIQ’s Consumer Panel Services provides the most complete and clear view of today’s consumers across 23 markets, in which some of the enhancements NIQ is making to its Consumer Panel include expansion of panel sample sizes globally and expanded analytical capacity.
With operations in more than 95 countries, NIQ delivers the most complete understanding of consumer buying behaviour and reveals new pathways to growth.
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