XSOLLA EXPANDS GAME REACH, BOOSTS SALES VIA LOCALISED PAYMENT CHANNELS IN ASIA

KUALA LUMPUR, July 18 (Bernama) -- Global video game commerce company Xsolla, has announced the further expansion of its payment solution across Southeast Asia, East Asia, and Pacific markets.

The entry into markets unlocks new territories and optimises existing payment channels for the most important region for gaming worldwide, representing 46 per cent of global game revenues.

This expansion aims to help developers monetise and distribute their games globally while building a credible local presence in Asia.

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With this expansion, game developers can reach over 76 million gamers across these markets and increase conversion rates through localised payment interfaces and local processing.

“We are unlocking access to five new payment channels across four booming Southeast Asia, East Asia, and Pacific markets, providing game developers with the tools to reach more gamers, improve conversion rates, and increase revenue.

“These markets are growing faster than the global average, with an annual growth rate of 9.47 per cent compared to the global rate of 8.76 per cent,” said Xsolla President, David Stelzer in a statement.

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Xsolla extends its payment solution by integrating Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa for video game developers and gamers in the Philippines, Singapore, Hong Kong, and Pakistan.

Maya is the Philippines’ fastest-growing digital bank and the top-rated consumer finance app on Google Play Store and Apple Store, whereas PayNow in Singapore is a real-time payment channel that offers universal accessibility through its broad network of banks, stringent security measures, and enhanced payment connectivity for more than five million users.

Meanwhile, JazzCash and Easypaisa are Pakistan's number one digital apps, serving more than 18 million and 15 million users annually, respectively. WeChat Pay HK is a convenient mobile payment channel embraced by more than one million online and offline merchants in Hong Kong and beyond, offering its services to five million residents.

For game publishers, large or small, looking forward to international growth, particularly within Southeast Asia, East Asia, and Pacific regions, Xsolla’s latest move offers them an invaluable resource, that is access not only to advanced technology and local payment solutions but also to deep market insights which come from working closely with local industry experts.

-- BERNAMA