XSOLLA TO ENRICH GAMING CONNECTIVITY, COMMERCE VIA LFG ACQUISITION

KUALA LUMPUR, July 19 (Bernama) -- Xsolla, a global video game commerce company, has announced its acquisition of LF.Group, a leader in digital solutions for gaming communities.

This strategic collaboration is poised to transform how developers connect with their audiences and manage transactions across various platforms, integrating advanced technology to improve the creator and gamer experience.

“Investing in technology and providing innovative solutions that enhance the gaming experience for developers is central to our strategy.

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“This acquisition will significantly enrich our capabilities by incorporating LF.Group's technological strengths in our commerce framework,” said Xsolla president, David Stelzer in a statement.

Meanwhile, LF.Group Chief Executive Officer & Co-Founder, Alexey Moiseenkov said: “We are excited to bring our technology and vision to Xsolla. Together, we aim to create a more connected and transaction-friendly gaming environment, expanding beyond traditional platforms to include major messaging services like WhatsApp.”

LF.Group develops a toolkit that includes a Web platform, an LFG bot in Discord, and a mobile app, with the purpose of creating the easiest way to connect with other gamers of the same skill level and interests.

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The collaboration will focus on Xsolla's commerce solution, Xsolla Mall to facilitate the distribution of game content through influencer custom-branded shops and direct-to-consumer stores.

It aims to expand its influencer acquisition network and increase the distribution of virtual items and game keys globally.

As the integration progresses, both companies are committed to focusing on the end-user experience, ensuring that the innovations developed are impactful and user-friendly.

-- BERNAMA