KUALA LUMPUR, Oct 22 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) targets RM1 billion in export sales from the upcoming MIHAS@Dubai at the Dubai World Trade Centre.
MATRADE said about 250 Malaysian companies will participate in the inaugural MIHAS@Dubai, which also coincides with the Middle East Organic and Natural Product Expo from Nov 18-20, 2024.
MATRADE chairman Datuk Seri Reezal Merican Naina Merican said MIHAS@Dubai will be the first international event overseas with the largest participation by Malaysian companies led by MATRADE.
"MIHAS@Dubai is poised to capitalise on the vast potential of the halal market in the Middle East, further solidifying its status as a globally recognised trade show. Additionally, the event plays a key role in positioning Malaysia as a leading figure in the international halal landscape," he said in a statement.
Companies participating in MIHAS@Dubai are involved in food and beverage, beauty, agriculture and environment, Muslim-friendly travel, franchise, Islamic finance and halal logistics.
Reezal Merican also noted that Malaysia's longstanding leadership in the halal industry is bolstered by various government initiatives, including research advancements and the development of robust infrastructure, which have fostered the industry’s growth.
MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz said that MIHAS@Dubai would be a stepping stone for MATRADE to strengthen the effort to internationalise MIHAS, especially in the Middle East.
“Dubai’s strategic location in the Middle East presents it with excellent connectivity to major cities in the region. This will provide Malaysian exporters access to diverse regions namely the Middle East, North Africa and South Asia," he said.
During MIHAS@Dubai, MATRADE will organise an International Sourcing Programme (INSP) involving 120 buyers from all over the world, including premium buyers identified by MATRADE Offices in Dubai, Doha and Jeddah.
-- BERNAMA
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