Meltwater, Cyabra Join Forces To Tackle Dis- And Misinformation Threats To Brands

KUALA LUMPUR, Nov 4 (Bernama) -- Meltwater, a media, social, and consumer intelligence global provider, announced a new strategic partnership with Cyabra, whose AI shields companies and government agencies from dis- and misinformation by uncovering fake profiles, harmful narratives, and generative artificial intelligence (Gen AI) content.

Together, Cyabra and Meltwater will enable customers with a powerful solution to protect brand reputation from online disinformation attacks, manage crises effectively, and enhance the quality of insights on genuine consumer sentiment.

This holistic framework complements Meltwater’s existing social intelligence solutions and allows for a deeper understanding of dis- and misinformation amplified by malicious actors through fake accounts, according to a statement.

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“Cyabra’s leading technology gives teams advanced tools to be able to detect, manage, and counter harmful narratives in real time and protect brand reputation, and we are proud they have chosen to partner with Meltwater to advance this mission,” said Meltwater senior vice president (SVP) of Global Alliances and Partnerships, Doug Balut.

Meanwhile, Cyabra SVP of Revenue, Emmanuel Heymann said: “By joining forces with Meltwater, we are extending our capabilities to offer a comprehensive solution to a wider audience.

“Meltwater’s suite of tools, combined with Cyabra’s advanced technology, empowers businesses to better identify and counter online threats. Together, we provide a powerful solution for safeguarding brand reputation and building consumer trust in the digital age.”

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Through this partnership, joint customers of Meltwater and Cyabra will receive real-time alerts about emerging threats in order to improve decision-making and strategic planning.

With this partnership, Cyabra has joined the Meltwater Partner Program, a fast-growing ecosystem of top technology and services providers. By joining the programme, Meltwater partners gain access to a broad range of programmes, including access to innovative technologies and exclusive co-marketing opportunities to amplify their brand and accelerate revenue growth.

-- BERNAMA