China’s KKV Introduces 100 Lifestyles To Malaysia

KUALA LUMPUR, Nov 5 (Bernama) -- The comprehensive lifestyle trend retail brand under KK Group, KKV, makes significant strides in the Malaysian market this year, driven by its strong consumer reputation and impressive market performance.

In a statement, KKV said the brand’s success is highlighted by monthly sales exceeding RM5 million, establishing a solid foundation in the local market.

Its international project operation leader, Rojen Wu said KKV’s expansion in Malaysia is not just about opening new stores but about bringing innovative design, superior shopping experience, and diverse products to local consumers, making KKV a trend leader in diverse lifestyles.

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Following the successful launch of its first global flagship store in Kuala Lumpur on Jan 30, KKV has now strengthened its market presence with the additional stores in key cities, including Penang, Malacca, and Johor Bahru.

This strategic expansion showcases KKV’s rapid scalability and deep understanding of local consumer needs, reinforcing the brand’s confidence in the Malaysian market.

As part of its long-term vision, KKV plans to expand to 10 stores in Malaysia by year end and introduce its sister brands THE COLORIST and X11 to the local market, aiming to reach 200 stores across Southeast Asia within the next three years.

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KKV’s approach goes beyond traditional retail by introducing 100 lifestyles to consumers through its extensive collection of over 20,000 stock keeping units (SKUs), including trendy toys, foods, daily necessities, stationery, home furnishing, clothing & accessories, skincare, makeup and beauty tools.

In addition to its unique product offerings, KKV employs a self-developed retail system that enhances internal efficiency, outperforming traditional retail companies, in which the brand also incorporates a variety of design elements within its stores, creating distinct, immersive spaces that make customers feel as if they are stepping into real-life scenarios.

This blend of aesthetics and technology sets KKV apart in the market, while its 100 lifestyles philosophy underscores the brand’s commitment to offering more products, better designs, and enhanced shopping experiences.

KKV’s journey in Malaysia is a testament to the brand’s belief in the potential of the market and its dedication to building lasting connections with local consumers, and as KKV continues to grow, it remains committed to its mission of enhancing consumers’ everyday lives through trend-setting, high-quality products and an immersive shopping experience.

-- BERNAMA