Shopee Rai Lokal: Supporting Over 1.8 Mln Local Entrepreneurs, Driving Digital Growth

KUALA LUMPUR, Dec 20 (Bernama) --  Shopee Rai Lokal supported over 1.8 million local entrepreneurs alone this year, while 500,000 Shopee Affiliates drove over 90 million orders through targeted content creation via in-app features.

Head of Marketing and Business Intelligence at Shopee Malaysia, Tan Ming Kit, said since its launch in 2019, Shopee Rai Lokal has been the cornerstone of Shopee’s mission to celebrate and support local communities of users, entrepreneurs and talents.

He said the initiative was enhanced this year with the launch of its microsite, which provides buyers with a dedicated platform to discover locally made products and support their favourite homegrown businesses through exclusive vouchers and discounts.

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“This effort bridges the gap between sellers and buyers, creating a direct pathway for consumers to support local entrepreneurs

“Shopee believes that providing our users with more opportunities to support our enterprising local sellers is key to driving Malaysia’s economic growth and fostering a resilient e-commerce ecosystem,” he said in a statement today.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, and uplift local communities by providing access and digital services.

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Tan noted that one of the inspiring affiliates is Nurul Syuhana, a mother of five who joined the Shopee Affiliate Programme in 2023 and has since been recognised as one of the winners of the ‘Shopee Affiliate 2 Million Ringgit Club.’ She grew from having just 33 followers to over 200,000 followers.

Tan said the year 2024 also saw the introduction of the Raya Stail Kita Fashion Show, an effort to bring local designers to the forefront. The show featured 10 standout local sellers and attracted over 70,000 viewers on Shopee Live.

He said the company also organised Shopee’s 5-part Digital Platform Upskilling Summit in the same year to ensure sellers are better equipped with knowledge on topics such as regulatory compliance, product authenticity, and Halal certification to meet buyer expectations. The summit saw the participation of over 1,000 sellers.

Throughout the year, Shopee also collaborated with the Ministry of Domestic Trade and Cost of Living (KPDN) on its annual ‘Kempen Beli Barangan Malaysia’, participated in the Sabah leg of the MADANI Rakyat programme and partnered with the Malaysia Digital Economy Corporation (MDEC) under the Best of Malaysia campaign, supporting close to 3,000 Malaysian brands in growing their audiences.

“These partnerships with KPDN and MDEC highlight Shopee’s belief in collaboration as the key to scalable and sustainable growth within Malaysia’s digital economy and dedication to making it easier for consumers to support local.

“By working closely with government bodies and giving buyers access to well-curated microsites, exclusive deals, and exciting live-streamed content, Shopee provides a structured and supportive platform that empowers local sellers and communities to succeed, driving long-term growth and inclusivity,”

Building on its commitment to empowering local sellers and fostering growth, Tan said Shopee has also extended its efforts to uplift communities beyond the realm of e-commerce. This includes the ‘Pek Kasih Mama’ campaign, launched in collaboration with the Health Ministry to distribute care packs to underserved mothers across Malaysia.

"Shopee further enhanced this initiative through the Shopee Mum’s Club - a virtual community that empowers mothers with expert-led education delivered through informative Shopee Live sessions. 

"The club also helps foster a supportive environment for mothers to connect and learn from each other’s  experiences. Additionally, the club provides valuable parenting tips, live content, exclusive vouchers and tailored deals to support mothers throughout their parenting journey," he said.

-- BERNAMA