KUALA LUMPUR, Jan 21 (Bernama) -- Pertama Digital Bhd has appointed Lim Nasrul Halim as its chief executive officer (CEO) designate, with effect from today.
In a statement today, the company said he brings nearly two decades of experience as a transformative corporate strategist, having driven groundbreaking results across technology, venture capital, private equity, and global brand expansion to the company.
"During his 20 years of corporate leadership, he has held key roles across diverse industries, including guiding a government-linked corporation in Malaysia, contributing to the Enterprise Development Centre in Singapore, and spearheading growth for global tech companies and renowned international brands.
"His ability to execute large-scale strategies and deliver sustainable growth underscores his expertise in navigating complex markets, fostering innovation, and achieving transformative business outcomes," it said.
Meanwhile, Pertama Digital noted that, in a move to expand its global footprint, the company has signed a memorandum of understanding (MoU) with Ruya Holdings Ltd, a Dubai-based company, to co-develop advanced identity and biometrics solutions powered by artificial intelligence.
It said this collaboration will leverage the combined expertise of both companies to set new benchmarks in secure and innovative digital technologies.
Additionally, Pertama Digital remarked that the company is introducing a tailored solution for small-scale traders, designed to bridge the digital divide by providing underserved communities with critical and affordable financial tools.
"This initiative will empower traders in the B40 segment to access opportunities and thrive in the digital economy," it added.
-- BERNAMA
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