KUALA LUMPUR, Feb 12 (Bernama) -- Global video game commerce company, Xsolla has partnered with mobile measurement and analytics leader, AppsFlyer in a groundbreaking web shop collaboration for the gaming industry.
According to a statement, this enhanced partnership improves the Web Shop solution, offering game developers global insights and simplifying activation for better cross-platform measurement and attribution.
The collaboration introduces two integration options, namely server-to-server (S2S) and web integrations for mobile games, providing comprehensive data on user behaviour, campaign performance, and revenue attribution across mobile and web platforms.
Xsolla Chief Marketing & Growth Officer, Berkley Egenes said these integrations with AppsFlyer bridge the data gap between Web Shops and mobile apps, offering game developers a complete view of lifetime value (LTV) and return on investment (ROI).
“This collaboration underscores Xsolla’s commitment to simplifying complexities for our mobile game partners and enabling smarter business decisions based on complete data flows across the player journey,” he said.
Meanwhile, AppsFlyer Product Director of Gaming, Adam Smart highlighted the importance of understanding the entire user journey for maximising revenue and optimising game performance.
These integrations address two major challenges in the mobile gaming ecosystem, which are reliable LTV and return on advertising spend (ROAS) measurement across platforms and accurate Web Shop ad campaign tracking. Developers can manage small activations directly through their accounts with a streamlined activation process via the Xsolla and AppsFlyer Publisher Accounts.
The gaming industry, particularly mobile games, increasingly demands tools that provide clear insights into player behaviour and enable precise campaign performance measurement across platforms.
These solutions help developers optimise engagement strategies and ROI, empowering developers to focus on creating exceptional gaming experiences.
-- BERNAMA
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