KUALA LUMPUR, March 6 (Bernama) -- The global leader in video game commerce, Xsolla has introduced significant updates to its industry-leading Web Shop solution to help developers grow their games through direct-to-consumer activations.
The company’s Chief Marketing & Growth Officer, Berkley Egenes said Xsolla’s mission is to simplify the complexities of game commerce and empower developers to grow and expand their monetisation.
“These updates to the Web Shop are a testament to our mission, offering solutions to enable more efficient web shop management and creating more engaging player experiences,” he added in a statement.
Designed to meet the evolving needs of mobile game developers and publishers, these cutting-edge enhancements focus on increasing LTV and building deep player loyalty.
Enhanced personalisation, streamlined integrations, automated regional pricing, and loyalty toolset help develop long-term relationships with users, increasing their lifetime value and driving ongoing engagement.
Users can achieve more than 30 per cent Web Shop LTV growth with a customisable loyalty programme seamlessly integrated into their web shop experience. The Web Shop Loyalty feature set drives repeat purchases, increases payment frequency and extends customer lifespan.
With the increase of more than 13 per cent in payment conversion via automated regional pricing tiers, developers can set automated pricing in US dollars for seamless one-click conversion, dynamically adjusting for taxes and exchange rates.
In addition, they can achieve a 300 per cent plus increase in Web Shop visits with enhanced Progressive Web App (PWA) functionality. Players can add the web shop directly to their mobile home screens for one-click access without repeated logins.
Powering over 500 web shops worldwide across diverse game genres and scales, the Xsolla Web Shop is an essential tool for mobile game developers seeking to extend their monetisation strategies and enhance player engagement.
-- BERNAMA
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