KUALA LUMPUR, March 11 (Bernama) -- Global video game commerce company, Xsolla has introduced 11 new local payment methods in the Middle East and North Africa (MENA) region.
These payment methods include Fawry Cash, Aman, Masary, Momken, Vodafone Wallet, Orange Cash Wallet, and Mobile & Banking Wallets in Egypt; Sadad in Saudi Arabia; eFAWATEERcom in Jordan; and STC Direct Carrier Billing (DCB) in Bahrain.
These strategic additions reflect Xsolla’s commitment to providing game developers and publishers with the tools to navigate and thrive in this rapidly growing and uniquely challenging market – in any geography worldwide.
In a statement, its Chief Strategy Officer, Chris Hewish emphasised the strategic importance of the MENA region, noting the growing adoption of digital wallets and mobile payments.
The MENA region, home to over 380 million gamers, is experiencing rapid growth, with an 8.9 per cent annual growth rate forecast for 2024, according to Newzoo.
However, international gaming companies have struggled to address payment challenges like limited local options and low trust in non-regional methods. Xsolla’s introduction of widely used payment methods aims to overcome these hurdles and improve payment accessibility.
To address these challenges, Xsolla is introducing trusted and widely used payment methods tailored to the needs of MENA gamers, such as adding 11 local payment solutions. The company ensures seamless, secure transactions for MENA gamers, enabling developers to tap into this fast-growing market.
The company also emphasises a mobile-first approach, with mobile games accounting for more than half of the region’s gaming revenue in 2024. This move allows developers to tap into a fast-growing player base, expanding transaction opportunities.
The company's expansion in MENA supports over 1,000 payment methods globally, reinforcing Xsolla’s ongoing mission to innovate game commerce and address the complexities of regional payment systems.
-- BERNAMA
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