KUALA LUMPUR, June 12 (Bernama) -- The Hong Kong Tourism Board (HKTB) and Art Basel have announced a new three-year global partnership, which will extend beyond Hong Kong to all Art Basel shows worldwide, beginning with Art Basel Paris this October.
“Our strategic alliance with Art Basel underscores our commitment to promoting Hong Kong as the East-meets-West centre for international cultural exchange, and a valuable gateway to the Chinese art market.
“By sharing the city’s unique character through immersive experiences and exhibitions at the world’s most prestigious art platform, we hope to inspire travellers to visit our city and discover its thriving creative community and rich cultural experiences,” said HKTB Executive Director, Dane Cheng in a statement.
Meanwhile, Art Basel Chief Executive Officer, Noah Horowitz said: “By shining a global spotlight on Hong Kong’s vibrant art scene, this partnership will enhance the experience for our fair visitors while unlocking new opportunities and fostering deeper connections between Hong Kong and art communities around the world.”
The first tourism organisation to enter into a global strategic partnership with Art Basel, HKTB will serve as a Show Partner of Art Basel and celebrate Hong Kong art and culture on the world stage, as part of this alliance.
HKTB will also be present in four annual shows, over the next three years namely Art Basel in Paris, Miami Beach, Hong Kong, as well as Basel, with different thematic experiences or activations.
Debuting in Hong Kong in 2013, Art Basel has collaborated with HKTB on several successful projects together since 2020, whereby they have presented a local “Cha Chaan Teng” experience that aimed to highlight the vibrant living culture of Hong Kong in March, this year.
The organisations’ three-year partnership will kick off with Art Basel Paris, taking place at the Grand Palais in the French capital from Oct 18 to 20.
-- BERNAMA
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